BRAND TRANSFORMATION

Inspired by the brand's founder, Sally Hansen herself, including her story and her point-of-view on beauty that lives both inside and out, the brand underwent a transformation that debuted in September 2017. With the ambition to create the "at-home salon" category and forge a genuine emotional connection with women everywhere to elevate the Sally Hansen brand, a new look, feel and tone emerged inclusive of but not limited to a new logo, inspired by the founder's signature and the original brand logo, new brand imagery and authentic and unique tone of voice. Sally Hansen's mission is to inspire and enable women to create their best selves, themselves, every single day through the power of self-made beauty.