SHETOPIA

 It takes behaving like an icon to elevate and give women a reason to choose Sally Hansen beyond just the efficacious and time tested, multi-generational products. The brand's first-ever global campaign, entitled Shetopia, a world created by and for self-made women, was meant to spark intrigue and capture the attention of consumers to spark conversation and build a meaningful relationship with women around the world. The anthemic video, in partnership with a suite of other assets and UGC, features every-day women who embody the spirit of the brand's founder.